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Do Your Target Audience Personas Need an Update? [Midyear Review Tip]
First, the bad news: The year is already halfway over. And don’t ask me where it went, because I got nothin’. Now the good news: We still have six more months to achieve those lofty content marketing...
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On This Memorial Day 2016
As I’ve shared on this blog before, I have a special place in my heart for the men and women of the U.S. armed forces. My dad proudly served in the Navy in World War II, and my brother Kevin was...
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Blab: Talking Content Marketing with Future Media TV
Had a great time chatting about podcasting, video, and the latest and greatest content marketing trends with Russ Johns and Marian LaSalle of Future Media TV. If you weren’t able to join us live, check...
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Content Marketing Top 5 Picks, Week of November 30
Check out my top picks from the content marketing universe for the week of November 30: If you’re having trouble viewing this Stackerdecks post, click here. NEW AUDIO Grab your copy of B2B Content...
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Content Marketing Top 5 Picks, Week of November 23
Check out my top picks from the content marketing universe for the week of November 23: If you’re having trouble viewing this Stackerdecks post: Click Here NEW AUDIO Grab your copy of B2B Content...
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Content Marketing Top 5 Picks, Week of November 16
Check out my top picks from the content marketing universe for the week of November 16: If you’re having trouble viewing this Stackerdecks post: Click Here NEW AUDIO Grab your copy of B2B Content...
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Content Marketing Top 5 Picks, Week of November 9
Check out my top picks from the content marketing universe for the week of November 9: If you’re having trouble viewing this Stackerdecks post: Click Here NEW AUDIO Grab your copy of B2B Content...
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Content Marketing Top 5 Picks, Week of November 2
Check out my top picks from the content marketing universe for the week of November 2: If you’re having trouble viewing this Stackerdecks post: Click Here NEW AUDIO Grab your copy of B2B Content...
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Content Marketing Top 5 Picks, Week of October 26
Check out my top picks from the content marketing universe for the week of October 26: If you’re having trouble viewing this Stackerdecks post: Click Here NEW AUDIO Grab your copy of B2B Content...
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Content Marketing Top 5 Picks, Week of October 19
Check out my top picks from the content marketing universe for the week of October 19: If you’re having trouble viewing this Stackerdecks post: Click Here NEW WEBINAR Join me on Wednesday, October 28...
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Content Marketing Top 5 Picks, Week of October 12
Check out my top picks from the content marketing universe for the week of October 12: If you’re having trouble viewing this Stackerdecks post: Click Here NEW WEBINAR Join me on Wednesday, October 28...
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Video Tip: Amplify, Amplify, Amplify!
“If you build it, they will come” … That advice may have worked for Kevin Costner, but when it comes to online content, we need to do more than build — we need to amplify: To learn more about...
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Content Marketing Top 5 Picks, Week of October 5
Check out my top picks from the content marketing universe for the week of October 5: If you’re having trouble viewing this Stackerdecks post: Click Here NEW WEBINAR Join me on Wednesday, October 28...
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Video Tip: Do You Know Where Your 2015 Content Marketing Strategy Is?
Yes, it’s now Q4 — do you know where your 2015 content marketing strategy is? Check out today’s video tip to find out why now is the perfect time to dust it off: Got a question about content marketing,...
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Content Marketing Top 5 Picks, Week of September 28
Check out my top picks from the content marketing universe for the week of September 28: If you’re having trouble viewing this Stackerdecks post: Click Here NEW AUDIO! Grab your copy of B2B Content...
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Video Tip: Keep an Eye Out for Best Practices
Remember, you’re not just a website content creator — you’re also a consumer of other websites’ content. Check out today’s video tip to find out how to make the most of your own consumer wisdom and...
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Content Marketing Top 5 Picks, Week of September 21
Check out my top picks from the content marketing universe for the week of September 21: If you’re having trouble viewing this Stackerdecks post: Click Here NEW AUDIO! Grab your copy of B2B Content...
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Video Tip: Difference Between Features and Benefits (and why we should care)
One of the biggest mistakes you can make in your website content is focus on the features over the benefits. What’s the difference between features and benefits, and why should we care? Check out...
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Content Marketing Top 5 Picks, Week of September 14
Check out my top picks from the content marketing universe for the week of September 14: If you’re having trouble viewing this Stackerdecks post: Click Here TELECLASS REPLAY — BY POPULAR DEMAND! The...
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Video Tip: How to Pitch Yourself as a Podcast Guest
I just received an email from someone who wanted to be a guest on my podcast … and tossed it in the trash. Here’s why: Got a question about content marketing, Twizzlers, pugs, beagles, or life in...
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